On your website, you could have a dedicated page that would spell like ‘yourwebsite.com/traffic‘ that you would attract new visitors while retaining existing ones by sharing traffic updates there and letting them share with you too. You can do this by adding a simple HTML Embed code to your site wherever you want it to appear; full Page, sidebar, or footer.
Multiple adverts could be placed on that page and with a lot of your audience flocking in to get and share traffic updates with you. This doubles your income through ads.